SEO vs AEO vs GEO — What's the Difference?
2026-08-13
Search is no longer one thing. SEO, AEO and GEO are three related disciplines that help your business get found.
SEO, AEO and GEO explained
Search is no longer one thing. Three related disciplines help your business get found.
SEO — traditional search
SEO (Search Engine Optimization) helps your pages rank in Google and Bing's classic result lists. It's about relevance, authority, good content and clean technical foundations.
AEO — answer engines
AEO (Answer Engine Optimization) shapes your content so AI answer engines can extract clear, citable answers. It favors well-structured questions and direct answers.
GEO — generative engines
GEO (Generative Engine Optimization) helps your business be referenced by generative AI. It relies on consistent, well-connected entity information.
Which do you need?
Most small businesses need all three working together. HNR builds one content and technical foundation that serves all of them. Learn about SEO or AEO.
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