What Is Schema Markup (Structured Data)?
2026-08-13
Schema markup tells search engines what your content means — not just what it says. Here's why it matters.
What is schema markup?
Schema markup is structured data you add to your website that tells search engines exactly what your content means — not just what it says. It uses a vocabulary called schema.org.
Why it matters
Schema helps search engines show rich results — like FAQs, breadcrumbs, services and business info — which can increase clicks and visibility.
Common types
- Organization / LocalBusiness
- Service
- FAQPage
- BreadcrumbList
- Article
How HNR helps
HNR implements clean, valid structured data across your site so search and AI systems understand your business. Learn about structured data services.
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